In today's media age, girls are often confused and torn between what they dream for themselves and what society expects of them. Bombarded by both "perfect girl" stereotypes and contrasting, often outrageous, sexualized media images, many girls give over their voices and give up their dreams. Research shows girls need resistance strategies to combat these influences and stay connected to their true interests, abilities, and ambitions.

Our products are designed to help girls develop resistance strategies and develop their full potential through self-discovery, creativity, and community. More than fifteen years ago, our award-winning print publication, New Moon: The Magazine for Girls and Their Dreams, set a new standard for media aimed at tween and teen girls. Today, this preeminent publication continues under its new name, New Moon Girls, and is joined by New Moon Girls online. Through New Moon Girls online (for girls ages 8 to 12) and our coming online community, orb28 (for girls 13+), we continue to set the highest standards and raise the bar for girl-centered media in the new media age.

The appearance of New Moon magazine was a clarion call for parents and others who care about girls and recognize that, exposed at a young age to negative messages in our society and media, girls can have their self-esteem, body image, confidence, and dreams forever altered. Recognizing a new demand for higher-quality media, numerous publications, products, and resources entered the market, each with varying degrees of expertise and commitment to helping girls discover and be true to their unique selves. In recent years, with the identification of "tween" girls as a market force, a whole new media explosion has occured--much of it as undermining of girls' self-esteem and potential as what spurred the original publication of New Moon. In this crowded and confusing market place, New Moon Girl Media remains the market leader in products and communities that help girls reach their full potential and the only producer of girl-governed product lines. Girl Editorial and Girl Advisory Boards oversee the development and execution of everything we create, resulting in truly girl-centered media where every girl can discover her voice and bring it to the world.